Electronic price tags
Digitalization at POS (point of sale).
Electronic price tags - an essential factor of digitization at sales points.
Digital solutions are increasingly becoming a crucial factor in physical retail locations. One of the rising digital solutions is undoubtedly electronic price tags, which offer numerous advantages. Therefore, it is not surprising that as much as 50% of the Top 50 companies and 30% of the Top 250 companies have opted for electronic price tags.*
*Top 50 and Top 250 companies as defined by Deloitte. Data is based on Deloitte's reports from 2005 and 2020, as well as the consumer database of SES_Imagotag.
*Top 50 and Top 250 companies as defined by Deloitte. Data is based on Deloitte's reports from 2005 and 2020, as well as the consumer database of SES_Imagotag.
Electronic price tags are available in various dimensions and implementations. The key advantages of electronic price tags include:
Reduction of operational costs
- Reduction in employee labor costs
- Easier product availability management
- Monitoring of product shelf status: alerts for missing products on shelves
- Focus on value-added activities
- O2O Convergence (Online to Offline)
Synchronization of communication channels
- Click and Collect functionality
- E-coupons
- Enhances consumer mobile connectivity and enables mobile shopping (Scan & Go)
- Digital advertising at the POS (point of sale)
Ensuring consumer satisfaction and improved shopping experience
- Consistent pricing across digital channels and in-store (online and offline)
- Personalized communication
- Consumer engagement at the POS (point of sale)
- Physical online store or e-commerce
- Quick and easy check-out with the option to Shop & Go
- Additional information at sales points (e.g. available shoe sizes in stock, additional marketing activities, etc.)